Box Office Breakdown: 'Send Help' Dominates While 'Melania' Plummets in Super Bowl Slump

The Unstoppable Force of 'Send Help'

Disney's Send Help continues its remarkable box office run, securing first place for the third consecutive weekend with $27M+ worldwide. According to Deadline, this marks Disney's 10th straight week atop the global box office charts, with the studio claiming all three podium positions.

A Super Bowl Slowdown

As reported by Variety, the traditional Super Bowl weekend slump saw overall ticket sales drop 42% compared to last year. Despite this challenging environment, Send Help only experienced a 35% decline - an impressive hold given the football championship's usual impact on cinema attendance.

Sam Raimi's Vision Triumphs

In a revealing interview with The Wrap, director Sam Raimi shared how he preserved the film's quirky spirit through studio negotiations. "We fought to keep the oddball heart intact," Raimi explained, crediting the film's success to its unique blend of humor and heart.

'Melania' Faces Steep Decline

The political drama Melania suffered a devastating 67% drop in its second weekend, plummeting to ninth place. Industry analysts suggest the film's divisive subject matter limited its appeal beyond opening weekend curiosity.

The Global Picture

Other notable performers included thriller Iron Lung, which breathed in $22M+ worldwide, and family film Shelter, maintaining strong holdover numbers. With Presidents Day weekend approaching, studios are optimistic about renewed momentum in the coming weeks.