Thanksgiving Trends 2024: Soaring Produce Ads and Giada De Laurentiis' Surprise Dish Reveal

As the holiday season approaches, two distinct stories are shaping the Thanksgiving conversation in the United States. On one side, retailers are investing heavily in fresh‑produce advertising, while on the other, celebrity chef Giada De Laurentiis is turning heads with an unexpected dish and a surprising star on her first American Thanksgiving table.

Produce Advertising Jumps 17% During Thanksgiving Week

Industry data shows that advertising spend for fresh fruits and vegetables spikes dramatically in the week leading up to Thanksgiving, rising by 17% compared with the previous week. This surge reflects both consumer demand for healthier side dishes and retailers' strategies to capture the holiday shopping frenzy. Supermarkets are highlighting bright, seasonal items such as cranberries, Brussels sprouts, and sweet potatoes, positioning them as essential components of a modern, vibrant Thanksgiving spread.

Giada De Laurentiis Reveals an Unexpected First‑U.S. Thanksgiving Dish

Chef Giada De Laurentiis, known for her Italian‑inspired comfort food, surprised fans by sharing the very first dish she prepared for a Thanksgiving dinner in the United States. Rather than a traditional turkey, Giada chose a roasted cauliflower steak seasoned with lemon, olive oil, and a hint of sage. She explained that the vegetable’s hearty texture and subtle flavor made it a perfect centerpiece for a plant‑forward holiday table, especially for guests seeking lighter options.

The Surprise Star of Giada’s Thanksgiving Feast

Beyond the cauliflower, Giada disclosed the real “star” of her meal: a humble butternut squash puree infused with maple syrup and a dash of nutmeg. The silky side dish not only complemented the cauliflower steak but also provided a sweet, comforting note that tied the entire menu together. Giada highlighted how the puree’s bright orange hue added a festive pop of color, making it a visual highlight on the plate.

What These Trends Mean for Home Cooks

Both the advertising surge and Giada’s culinary choices point to evolving Thanksgiving expectations. Shoppers are increasingly drawn to fresh, colorful produce, while chefs are encouraging diners to experiment with plant‑forward alternatives. For families planning their holiday meals, this signals an opportunity to blend classic flavors with innovative, health‑focused dishes.

Key Takeaways

• Retailers are investing heavily in produce advertising, with a 17% increase during Thanksgiving week.
• Giada De Laurentiis introduced a roasted cauliflower steak as her inaugural U.S. Thanksgiving main.
• The standout side dish was a maple‑infused butternut squash puree, adding both flavor and visual appeal.
• Consumers can expect more vibrant, vegetable‑centric options on holiday menus moving forward.

Embracing these trends can help you create a Thanksgiving feast that feels both contemporary and comforting.

Sources: FreshPlaza report on Thanksgiving week produce advertising; People.com interview with Giada De Laurentiis; AOL article on Giada’s surprise Thanksgiving star.